30 Review Response Templates to Win More Business

Your Biggest Missed Marketing Opportunity

A new 5-star review pops up. It's a great feeling. You type "Thanks so much, [Name]!" and get back to the real work.

This is the single biggest marketing opportunity you are wasting.

That "thank you" is polite, but it's a dead end. It does nothing to put more money in your pocket. In today's competitive local market, a 5-star review isn't just a pat on the back; it's a high-intent, free marketing asset you're letting sit idle. It's a signal of trust, and you have to put it to work.

What if that 60-second response could do more? What if it could be more intentional, personable, and better for your prospective customers overall? Yes, you can really respond to reviews to better position your business to get found more easily on Google and other search engines.

This isn't a "growth hack." It's a foundational strategy to turn praise into profit. We'll show you the exact playbook and give you 30 templates to do it.

Why Your 60-Second Response Is a Marketing Goldmine

A simple "thanks" is invisible to Google and future customers. A strategic response is a powerful marketing tool. Here's why it works.

Help Google (and Customers) Find You

This is the most important concept you need to understand. Google doesn't just read the review, it reads your response to understand exactly what you do.

When a customer says, "Great job!" and you reply, "Thank you for trusting us with your emergency water heater install in Springfield!" you are confirming your service and location. This helps Google's new AI search connect your business to people in your area searching for that exact service.

Showcase Your Personality

Your review response is public. It's for every future prospect who scrolls through your business profile and website.

When you thank a customer for a service and add commentary, you are marketing to everyone that your company is personable, active, and most importantly, human!

Build Trust and Relevancy

Responding to all your reviews, especially positive ones, sends a massive signal of activity to Google. It proves your business is active, engaged, and relevant today. This helps you outrank competitors with stale, old reviews.

It also builds a wall of trust. By engaging with positive reviews, you build a massive fortress of positive, professional interactions. When that inevitable 1-star review hits, it's just a "blip," not a catastrophe that tanks your rating.

The 3-Part Formula & 30 Templates To Turn Reviews Into Sales

Here is the practical, step-by-step method. The best 5-star review response follows a simple 3-part formula:

Acknowledge: Thank the customer personally.

Reinforce: Mention the specific service and, if natural, the location. This helps future customers (and Google) understand exactly what you did to earn that 5-star review.

Add Value: Helpfully mention a related service or ask for a referral.

Here are 30 copy-and-paste templates, organized by industry, that you can use today.

1. For Home Services (Plumbing, HVAC, Landscaping, etc.)

Plumber: "Thank you, [Name]! We're so glad the new water heater is working perfectly. It's a relief to have reliable hot water, and we were happy to be your go-to team in [City] for the replacement."

Plumber: "We really appreciate the 5-stars, [Name]! Clogged drains are a nightmare, so we were happy to get things flowing again at your [City] home. Thanks again for trusting us!"

HVAC: "Thank you, [Name]! No one deserves to be without A/C in [City], especially during a heat wave. We were happy to get it repaired for you quickly!"

HVAC: "We appreciate you choosing us for your new furnace in [Area], [Name]. We're glad we could get it installed smoothly and know it'll keep you warm for years to come. Thanks for the 5-star review!"

Landscaper: "Thank you, [Name]! We take a lot of pride in keeping lawns in [Neighborhood] looking great. We're so glad you're happy with the weekly service."

Landscaper: "It was a real pleasure bringing your landscape design to life in [City], [Name]! Thank you for the 5-stars. We're so proud of how it turned out and loved working with you on it."

Electrician: "Thank you, [Name]! We're thrilled you love the new light fixtures in your [City] home. It's amazing what a difference new lighting makes. We were happy to help!"

Electrician: "We appreciate you trusting us with a big job like the electrical panel upgrade, [Name]. It's great peace of mind knowing your home is safe and up to code. Thanks for putting your trust in our team."

Cleaner: "Thank you, [Name]! We're so happy you loved your deep cleaning service. It's our favorite thing, getting a home to sparkle! Thanks again for having us."

Roofer: "Thank you, [Name]. Stopping a leak fast is so important, and we were happy to get that roof repair done for you in [City]. We appreciate you trusting us to protect your home."

2. For Professional Services (Legal, Financial, IT, etc.)

Lawyer: "Thank you for your confidence in us, [Name]. It was an honor to guide you through your [Case Type, e.g., 'estate planning']. We're grateful you trusted our firm with such important work."

Lawyer: "We appreciate the 5-stars, [Name]. We're glad we could provide a clear path forward for your business formation. We love helping local owners succeed and wish you all the best with the new venture!"

Accountant: "Thank you, [Name]! We're always happy to make tax season as easy and stress-free as possible. We're so glad you had a great experience."

Accountant: "We appreciate the kind words, [Name]. Our team genuinely enjoys handling the monthly bookkeeping for your [City] business and making sure everything is accurate for you. Thanks for being a wonderful client!"

Financial Advisor: "Thank you, [Name]. Building a strong retirement plan is a journey, and we're proud to be on it with you. We're grateful for your trust."

IT Consultant: "We're thrilled the new server migration went smoothly for your [City] office, [Name]. That was a big project, and we're proud of our team for getting it done with minimal disruption. Thanks for the 5-stars!"

IT Consultant: "Thanks, [Name]! Glad we could resolve that network issue and get your team back online quickly. We know how frustrating downtime can be, and we were happy to jump on it."

Real Estate Agent: "Thank you, [Name]! It was an absolute pleasure helping you find the perfect home in [Neighborhood]. We're so excited for your new chapter here!"

Real Estate Agent: "We're so glad we could get your [City] home sold quickly, [Name]. Thank you for trusting our process from start to finish. It was a pleasure working with you!"

Marketing Agency: "Thank you, [Name]! We're so proud of how your new website turned out and loved bringing your vision to life. We can't wait to see your business grow with it!

3. For Health & Wellness (Salons, Clinics, Fitness, etc.)

Dentist: "Thank you, [Name]! We love seeing your smile at our [City] practice. We're so glad you had a great, comfortable dental cleaning. See you next time!"

Dentist: "We're so glad we could see you quickly for your dental emergency, [Name]. Thank you for trusting us! We're just happy you're feeling better."

Chiropractor: "Thank you, [Name]! We're thrilled you're feeling better after your adjustment. That's our number one goal, and this review made our day!"

Chiropractor: "Welcome to the practice, [Name]! We're so glad your first visit was a 5-star experience. We look forward to working with you on your treatment plan and getting you back to 100%."

Hair Salon: "Thank you, [Name]! It was so fun creating your [Service, e.g., 'new balayage']. We're so glad you love it. It was a pleasure having you in the salon!"

Hair Salon: "[Name], you look amazing! So glad you love your cut. Thank you for the kind words, and we can't wait to see you again!"

Spa: "We're so glad you enjoyed your relaxing [Service, e.g., '60-minute facial'], [Name]. We believe 'me time' is so important, and we're honored you chose to spend it with us. We hope you left feeling refreshed!"

Personal Trainer: "Great work in your session today, [Name]! We're so proud of the progress you're making on your fitness goals. Thanks for bringing your best effort to the gym every time!"

Physio Therapist: "Thank you, [Name]. We're so happy to see your [Injury] healing well. Helping you get back to feeling great is why we do what we do. Thanks for being a great patient!"

General: "Thank you for the 5-star rating, [Name]! We're glad you were happy with your [Service] in [City] and hope to see you again!"

How to Manage All Your Responses in 5 Minutes a Day

This strategy is simple, but it only works if you actually do it.

The problem? You're a busy owner. You don't have time to log into Google, Yelp, and Facebook every day to hunt for reviews. That's admin time that costs you money.

The "No-Miss" Solution: A Single, Simple Dashboard

This is where Reputigo's Review Management Software makes you money by saving you time. It pulls all your reviews from every platform into one simple feed. You can monitor, manage, and respond to every review in minutes, not hours, using the templates above.

And if you're stuck on what to say? Use Reputigo's Free Review Response Generator. It gives you a professional response in one click.

How to Get Reviews With Reputigo

Don't Just Get Reviews. Collect Them.

This entire strategy, from the templates to the SEO benefits, relies on one simple thing: a steady stream of new reviews to respond to.

If your review collection is hit-or-miss, you're starving your marketing engine. A "no-miss" system ensures you capture every opportunity, every time. Reputigo gives you a complete, simple toolkit to do this.

1. Collect Reviews In-Person

This is your fastest path from a happy customer to a 5-star review. The moment you finish a great job, you hand your customer the Reputigo Smart Review Card. They tap it with their phone, and it takes them directly to your Google review page. There's no searching, no confusion. You go from "Great work!" to a 5-star review in 30 seconds, right while you're standing with them.

2. Collect Reviews By SMS Review Requests

For customers on the go, a text message is the most effective tool you have. From the Reputigo dashboard, you can send a direct SMS request to a customer's phone. It has a near-100% open rate, and with a single tap, the customer is on your review page. It's perfect for a quick, personal follow-up right after a job.

3. Collect Reviews By Email Review Requests

For more formal interactions or B2B clients, email is a professional way to ask.

You can send a beautifully simple, on-brand email request directly from Reputigo by selecting it as your method of review invitation. It's simple as two clicks and this allows you to include more context and maintains a professional paper trail, all while leading the customer to the same simple, one-click review link.

4. Collect Reviews By Automated Review Campaigns

This is where you put your growth on autopilot. Instead of sending one-off requests, you can build an automated "no-miss" campaign. This system combines both SMS and email, sending smart reminders so you never have to follow up. You can connect it to your invoicing software (like QuickBooks) to trigger automatically after a job is paid, or upload a customer list.

Simply select "campaign" as your choice of review invitation, enter in a customer email and phone number, done!

It's the ultimate time-saver, ensuring you capture reviews from customers you don't see face-to-face.

Your 5-Star Reviews Are a Goldmine. Start Digging.

Stop treating 5-star reviews as the end of a job. Start treating them as the beginning of your next marketing cycle. This article showed you the first step and that is turning your response into an SEO asset.

But there's a second, equally powerful step, and it's showcasing every review to every single person who visits your website.

Don't Just Let Reviews Sit on Google. Put Them on Your Website.

Think about it: a potential customer lands on your website. They're interested, but not convinced. The single most powerful way to build trust and convert that visitor into a paying customer is to show them a real, live feed of your best 5-star reviews.

This is where Reputigo's Free Reviews Widget comes in. In less than 60 seconds, you can copy a simple line of code and paste it onto your website. Instantly, your site becomes a high-trust conversion machine, automatically displaying your latest and greatest reviews from Google.

Your happiest customers are giving you the exact social proof you need to win your next job. Reputigo gives you the complete toolkit to:

1. Collect them with the review cards & automated review follow-ups.
2. Showcase them on your website with our free review widgets.

Ready to take control of your reputation? Start automating your review collection and managing your responses with Reputigo. See our $0 forever free tier, it's the perfect place to start.